WTVA is the NBC-affiliated television station for Northern Mississippi that is licensed to Tupelo. It broadcasts a high definition digital signal on VHF channel 8 (or virtual channel 9.1 via PSIP) from a transmitter in Woodland. Owned by Heartland Media, WTVA operates Fox affiliate WLOV-TV through a local marketing agreement (LMA). The two outlets share studios located on Beech Springs Road (County Road 681) in Saltillo. Syndicated programming on the station includes Wheel of Fortune, Dr. Phil, Inside Edition, and Jeopardy!.